Jo De Bruyn

After studying “Licentiaat Germaanse Filologie” (RU Gent) and “Marketing” (EHSAL Brussel), Jo worked as a direct marketeer and account director at several communications and marketing agencies. He was also a lector “Marketing”, “Communications” and “Direct Marketing” at Vlekho (Brussel) and De Hogere Publiciteitsschool (Antwerpen). He is also the founder and the director of In Concreto (an action-marketing oriented agency) and the director of the DM Institute (an institute focused on direct and digital marketing with services as an advice-magazine, blog, workshops, trainings and seminars on different topics as copywriting, database-strategy, planning, website, digital marketing, videomarketing etc.). He is also a trainer at different coaching organisations on “event organization”, “creative thinking” and “out-of-the box marketing”.